Director of Marketing
Evelyna Bellamy
28 articles · 3h 38m of reading · 3 topics · Writing since July 2023
“The companies people trust — and the ones AI cites — are the ones that make accurate information easy to find.”

Areas of focus
Evelyna built BlueHive’s provider-network directory from the ground up before leading its marketing — so she writes about occupational health access from inside both the supply side (provider data, coverage, network operations) and the demand side (employer search behavior, discoverability, and how people actually find care).
Evelyna Bellamy is the Director of Marketing at BlueHive Health, where she leads brand strategy, content, and the discoverability systems that connect employers, providers, and employees to occupational health services. Her work sits at the intersection of marketing, structured data, and search — building the information architecture that helps both people and AI engines surface accurate, citable occupational health information.
Evelyna’s authority on the topic is unusual because she helped build the underlying network before she marketed it. As BlueHive’s Director of Provider Relations she stood up the company’s provider directory from scratch and scaled the network to 18,000+ clinics, giving her a firsthand understanding of where occupational health capacity actually exists, which services are hardest to access, and how coverage varies market to market. She later moved into creative and growth strategy, rebuilding BlueHive’s content and SEO foundation into a structured, AI-readable system.
That foundation produced measurable results: organic search visibility grew from roughly 14% to 50%, BlueHive surpassed 5M+ annual search impressions, and the company reached #1 answer-engine visibility across a field of 691 occupational health companies. Today Evelyna writes for HR leaders, safety officers, and business decision-makers about occupational health access, compliance, marketplace benchmarks, and the shift toward AI-mediated discovery — always with an eye toward making complex workforce-health topics clear, accurate, and easy to act on.
She holds a B.A. in Creative Writing from the University of Arizona, with minors in Communications and Computer Science, and is training toward her FAA private pilot certificate — giving her a firsthand perspective on the aviation medical exams (FAA and DOT physicals) that run through BlueHive’s provider network.
Credentials & Background
7+ years professional experienceEducation
Bachelor of Arts, Creative Writing
2014 – 2017
Certifications
Influencer Marketing Strategy
Issued Apr 2025ID:N5GIWHJ3GDCOSales Pipeline Management
Issued Apr 2025
What Evelyna covers
- Occupational health marketing
- Provider-network data & directory operations
- SEO & discoverability architecture
- Answer-engine optimization (AEO) & LLM visibility
- Structured data & AI-readable content systems
- Brand & creative strategy
- Content strategy & thought leadership
- Demand generation & marketplace activation
- Marketing analytics & search insights
- Cross-functional go-to-market leadership
Career Background
Creative Strategist
Apr 2023 – Feb 2025
Led brand and content strategy, rebuilding BlueHive’s website, SEO foundation, and educational library into a structured, AI-readable system that grew organic search visibility and answer-engine presence.
- seo
- content strategy
- brand
- discoverability
Director of Provider Relations
Aug 2018 – Feb 2021
Built BlueHive’s provider directory from scratch and scaled the occupational health network to 18,000+ clinics, owning provider onboarding, network coverage, and the data foundation behind the marketplace.
- provider network
- occupational health operations
- network coverage
Principal Consultant
Jan 2020 – Jan 2024
Independent
Advised organizations on brand development, digital infrastructure, and content systems — translating business goals into discoverable, well-structured marketing programs.
- brand development
- digital infrastructure
- marketing strategy
Editorial Process
Every article on the BlueHive blog is researched against primary government sources (OSHA, DOT/FMCSA, PHMSA, state Departments of Labor, and CFR citations). Evelyna's posts are reviewed for regulatory accuracy before publication, dated when material changes are made, and updated when underlying rules change. We disclose author credentials, affiliations, and prior experience to help you evaluate the source of the guidance you read here.
Read the full editorial policyAreas of Expertise
Selected Works

The Healthcare Documentation Crisis: Why AI Isn't a Luxury — It's a Necessity
For every hour spent with a patient, physicians dedicate nearly two additional hours to documentation. 63% of physicians report burnout. AI offers the means to reclaim the most valuable resource in medicine: time.
Read
Evaluating the ROI of Occupational Health Programs for Businesses
A comprehensive framework for measuring the return on investment of occupational health programs — including formulas, benchmarks, industry data, and a timeline for when to expect results.
ReadTopics & Tags
Case Studies
3 studies
How Blue Jacket Inc. Simplified Occupational Health Management
Blue Jacket, Inc.
Non-Profit / Workforce Development

How MIE Conquered Multi-State Drug Screening Challenges
Medical Informatics Engineering
Healthcare Technology

How Michigan Health Professionals Reclaimed Patient Time with AI Documentation
Michigan Health Professionals
Healthcare / Medical Practice
Article Collections
Workplace Safety
6 articlesCompliance
5 articlesEmployee Wellness
3 articlesAll Articles

Occupational Health EMR vs Coordination Platform: What's the Difference and Do You Need Both?
Many employers assume they need either an EMR or a coordination platform for occupational health. The truth is most growing programs need both — and understanding the difference saves months of implementation headaches.

The Compliance Manager's Guide to Vendor Consolidation
If your compliance team juggles multiple screening vendors, scattered portals, and manual tracking, it may be time to consolidate. Here is how to evaluate whether vendor consolidation is right for your organization.

Safety First: How Technology is Revolutionizing Driver Safety and Reducing Accidents
With 500,000+ large truck crashes annually and fatality crash costs exceeding $500K, fleets adopting ADAS and health compliance programs are achieving meaningful accident rate reductions while improving CSA scores.

Managing Drug Testing and Health Screenings Across the Transportation Sector
With ~4 million DOT drug tests conducted annually and positivity rates climbing to 5.1%, transportation employers face mounting compliance pressure. Non-compliance penalties average $16,000 per violation — here is how to build a bulletproof program.

Workforce Health Management: Tackling Mpox with Effective Health Protocols
The WHO's recent declaration on mpox as a public health emergency stresses the importance of HR preparedness in the workplace.

From Regulations to Roadways: Trends and Challenges in Transportation HR Management
Dive into how HR professionals navigate regulatory changes, technological advancements, and workforce management to keep the industry moving safely and efficiently.

Occupational Health and Safety in the Age of Remote Work
With roughly one in four U.S. workers now remote at least part-time and home office injury claims rising since the shift to remote work, HR teams need a structured approach to remote OHS — from ergonomic assessments to mental health programs and workers comp compliance.

The Importance of Ergonomics in the Workplace: Tips for a Healthy Workforce
MSDs account for 30% of all worker injuries and cost employers up to $54 billion annually. Learn how to build an ergonomic program that reduces injury rates, cuts workers comp costs by 60%, and boosts productivity — with ROI data, assessment frameworks, and industry-specific strategies.

Evaluating the ROI of Occupational Health Programs for Businesses
A comprehensive framework for measuring the return on investment of occupational health programs — including formulas, benchmarks, industry data, and a timeline for when to expect results.

Your Partner in Occupational Health: Innovative Solutions, Seamless Integration, & Live AI Demo Highlights
Join Us at SHRM 2024: BlueHive is excited to announce its participation in the SHRM 2024 convention in Chicago. Attendees are invited to visit Booth 2304 to learn more about BlueHive’s innovative solu

AI in Healthcare: Transforming HR Practices and Reducing Burnout
How AI-powered automation is cutting HR administrative burden by up to 40%, reducing healthcare worker burnout, and transforming occupational health compliance — with real data, frameworks, and implementation strategies.

Compliance in a Remote World: Simplifying Remote Employee Drug Screen Sourcing
How HR teams can navigate multi-state drug testing logistics, federal contractor mandates, and chain-of-custody requirements for a distributed workforce — with data-backed strategies and real-world results.

Strength in Preparedness: How Occupational Health Strategies Fortify Disaster Readiness
From rescue operations to long-term recovery efforts, workers face risks that must be addressed to ensure their safety and effectiveness in disaster response.

The Future of Occupational Health: Trends and Innovations for Workplace Wellness
Explore evolving occupational health trends driving workplace wellness. Learn how businesses prioritize employee well-being for productivity and positive work environments.

Preventing Occupational Noise-Induced Hearing Loss: Best Practices for Employers
OSHA estimates 22 million U.S. workers face hazardous noise annually, yet noise-induced hearing loss is 100% preventable. Learn the audiometric testing, engineering controls, and hearing conservation program requirements that keep your workforce compliant and protected.

The Changing Landscape of Occupational Health Regulations: What Employers Need to Know
OSHA issues tens of thousands of citations and hundreds of millions in penalties each year. From heat illness prevention to electronic recordkeeping, here is every regulatory change employers and HR professionals must act on now — with compliance checklists, penalty tables, and an illustrative multi-state example.

Tutorial Series: How to Claim Your Provider Listing
Unlock the full potential of your clinic's online presence with our exclusive tutorial series. Learn the step-by-step process of claiming and optimizing your listing on BlueHive. Whether updating a...

Feature Spotlight: Real-Time Test Result Sharing
In the realm of healthcare, timely and efficient communication of test results is paramount. BlueHive takes the complexity out of this process with its intuitive test result-sharing capabilities.

Feature Spotlight: Transforming Your Clinic's Online Presence Feature Spotlight:
In the ever-evolving landscape of healthcare, a strong online presence is non-negotiable.

Feature Spotlight: Your Brand, Powered by BlueHive
In the ever-evolving landscape of healthcare, brand visibility and reputation are paramount. BlueHive understands the significance of your brand, and now, with our customizable provider portals

Feature Spotlight: BlueHive's Unmatched Provider Directory
Enhancing Employee Wellness In the dynamic realm of occupational health, championing the well-being of your workforce stands as a pivotal objective. Introducing the BlueHive Provider Directory – an in

Feature Spotlight: Easy, Effortless Invoicing
Streamlining Financial Operations with Bluehive's Easy Invoicing In the world of occupational health management, efficiency is key, and that extends to the financial side of things. BlueHive is here t

Feature Spotlight: Your Workforce's Health Made Easy with BlueHive's Ordering Convenience
In the fast-paced world of occupational health, access to essential services can sometimes pose a challenge, especially when there's no onsite clinic. That's where BlueHive steps in to revolutionize h

Feature Spotlight: CSV Importer
Introduction Employee data is a crucial aspect of any occupational health testing program. In today's fast-paced business environment, importing employee data from various sources can be a daunting ta

Mitigating Occupational Hazards: Best Practices for Employee Safety
Ensuring the safety of employees in the workplace is a top priority for employers across industries. Occupational hazards pose risks that can impact employee well-being, productivity, and overall orga

Tutorial Series: CSV Importer
Are you tired of the manual and time-consuming process of entering employee data into your occupational health testing platform? Look no further than BlueHive's CSV importer! With our user-friendly to
Connect with Evelyna
Have questions about occupational health compliance or want to learn more about BlueHive? Reach out directly.




